SIPSTACK Brand Guidelines
==========================

BRAND NAME
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Always write "SIPSTACK" in all caps in brand context.

Correct:   SIPSTACK, sipstack.com, SIPSTACK Nova, SIPSTACK Flare, SIPSTACK Pulse
Incorrect: SipStack, Sipstack, Sip Stack, SIP Stack

Exceptions (do not capitalize):
- URLs and slugs: sipstack.com
- Code identifiers: new SipStackClient()
- User-Agent strings: SipStack-Webhook/1.0


TAGLINE
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Official tagline: "Enterprise Telecom, Reimagined by AI"
Use this exact phrasing. Do not abbreviate, paraphrase, or reorder.


COMPANY BOILERPLATE
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SIPSTACK is a North American cloud communications platform that unifies voice, messaging, and AI-powered automation for businesses of all sizes. The SIPSTACK platform includes Nova PBX, Flare SMS, Aura AI, and Pulse — a unified suite for enterprise communications. Built for businesses that demand reliability, intelligence, and control.


COLORS
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Brand Primary (amber/warm gold)
  Oatmeal:       #ECC5A2  — elite/VIP contexts, marketing accents
  Linen:         #BEAB9A  — secondary warm accents

Core UI
  Near Black:    #1A1A1C  — dark backgrounds, primary text
  Off-Black:     #0A1A0F  — icon fill on light backgrounds
  Platinum:      #F5F5F7  — light icons on dark backgrounds
  White:         #FCFCFC  — light backgrounds

Note: Warm tones (oatmeal/linen) are for marketing and elite contexts only.
Standard UI uses near-black, platinum, and white exclusively.


LOGO FILES INCLUDED
-------------------
logos/combined-dark.svg          — Full logo (icon + wordmark), for LIGHT backgrounds [PRIMARY]
logos/combined-light.svg         — Full logo (icon + wordmark), for DARK backgrounds
logos/wordmark-dark.svg          — Text wordmark only, for LIGHT backgrounds
logos/wordmark-light.svg         — Text wordmark only, for DARK backgrounds
logos/icon-circle-dark-v6.svg    — Icon only (dark circle), for LIGHT backgrounds
logos/icon-circle-light-v6.svg   — Icon only (light circle), for DARK backgrounds


LOGO USAGE RULES
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1. Use dark variants on white/light backgrounds.
2. Use light variants on dark backgrounds.
3. Do not alter, rotate, stretch, or recolor logos.
4. Do not place logos on backgrounds with insufficient contrast.
5. Minimum clear space: 16px on all sides.
6. Minimum width: 120px for full logo; 32px for icon only.
7. Preferred format: SVG for web, PNG at 2x resolution for print.
8. Do not use JPEG format (causes artifacts).


TYPOGRAPHY
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Primary:    Inter Variable (weights: 400/500/600/700)
Monospace:  JetBrains Mono Variable

Download Inter: https://rsms.me/inter/
Download JetBrains Mono: https://www.jetbrains.com/lp/mono/


PRODUCT NAMES
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Nova PBX    — Cloud phone system
Flare SMS   — Business messaging
Aura AI     — AI voice agents
Pulse       — Mobile phone app
Switchboard — Admin portal


MEDIA INQUIRIES
---------------
For press inquiries, interview requests, or additional assets:
https://sipstack.com/contact?department=press

Website: https://sipstack.com
