In 2022, telecommunication fraud continued to grow exponentially with reported losses of $530 million in Canada^[1] and nearly $40 billion in the United States^[2]. With robocalls to US consumers totalling 50.3 billion^[3], it's easy to see why 94% of customers refuse to answer calls from unknown numbers.

If you're a business, you'll want to be aware of these facts and stay proactive in combatting trust erosion with customers. Simply put, the more information you make accessible to your customers when trying to call them, the more likely they will be to answer your calls. One of the most effective ways to do this is through branded caller ID.

What is Branded Caller ID?

Branded caller ID refers to projecting your company name, logo, and reason for calling customers, so they'll know your calls are from you rather than a robocaller or scammer. It is an invaluable tool that can:

• Promote a real and trusting connection between you and your customers.
• Keep your agents up to date with the best training available and optimize your IVRs.
• Help you prioritize what information is most important to your customers and their loyalty.
• Analyze useful data regarding first call closure, conversion rates, and call abandonment rates.
• Familiarize your customers with your company's brand and build customer confidence by connecting them to legitimate calls.

There are many factors to running a successful business, but without customer trust, almost all of them will fall short. Consider Branded Caller ID to help instil trust and loyalty in your customers as we all continue to navigate the rough waters of telecommunications fraud.

Lastly, don't forget to verify your business's phone number with Whois by SIPSTACK and manage your profile, so your customers will know you're a safe caller.

How SIPSTACK Fights Fraud

Using the latest technology and machine learning, SIPSTACK's systems authenticate all activity in real time against variables that affect your security. When a carrier implements SIPSTACK's Smart CNAM, they are able to customize a threshold for calls to pass through, based on their specific needs. Additionally, Whois by Sipstack is the biggest and best AI-powered reverse lookup database that individuals can use to help eradicate spam. At SIPSTACK, we take an active role in ensuring we are building a secure and connected tomorrow. Contact us today to learn how you can protect yourself from spam.

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