Please note: several "Special" Campaign types have been announced by AT&T, but support by other participating carriers has not yet been confirmed. These Special Use Cases are now listed at the bottom of this article, due to the fact that they are not yet confirmed to be supported by all carriers.

Campaign Type and Associated Fees

Campaign Type	Use cases within campaign type
Declared Use Case	Single use case covering 2FA, authentication, customer care, group messaging, notifications, operations, and anything else indicated "Declared" in Table 2 below.
Mixed / Marketing Use Case	Marketing use case or combination of use cases under one campaign.
Basic / Unregistered	High risk provider or unregistered traffic
Table 1

The following table contains the full list of Use Cases that are available within Campaign registration since A2P 10DLC registration launched on April 1, 2021.

List of Use Cases

Use Case	Campaign Type	Description
2 Factor Authentications	Declared	Any authentication or account verification such as OTP
Medium	Declared	Notifications about the status of an account or related to being a part of an account
Heavy	Declared	Support, account management, and other avenues of customer interaction
Auth	Declared	Information about the status of a delivery
Auth	Declared	Messaging about potentially fraudulent activity such as spending alerts
Auth	Declared	Message campaigns from colleges, universities, and other education institutions
Auth	Mixed/Marketing	A campaign that covers multiple use cases such as marketing promotions and delivery notifications. Primarily for small businesses. Mixed campaigns are likely to have lower throughput and a higher cost per message.
Auth	Mixed/Marketing	Promotional content such as sales and limited time offers.
Auth	Mixed/Marketing	A campaign that covers multiple use cases such as Customer Care and Delivery Notifications. Mixed campaigns are likely to have lower throughput and a higher cost per message.
Auth	Declared	Notifications about polling and voting
Auth	Declared	Public Service Announcements that raise audience awareness about a given topic
Auth	Declared	Notification of a compromised system (software or hardware related)
Table 2

Special Use Cases Proposed by AT&T

The following "Special" Campaign types have been put forth by AT&T, but has not been confirmed by other carriers. We are listing these here for completeness, but additional carrier support will be necessary in order to offer these to our customers for messaging to all participating A2P 10DLC mobile networks.

List of Special Use Cases Proposed by AT&T

Use Case (AT&T Proposed)	Campaign Type	Description
Agents, franchises, local branches	Special	Allows the use of 1 number per agent or franchise location, e.g. real estate agents. No marketing allowed if registered under this category.
Charity	Special	Messages from a registered charity such as 501(C)(3) charities. Religious organizations are not included.
Conversational Messaging	Special	In-app peer-to-peer (P2P) conversations using proxied or pooled numbers or personalized services for enterprise or A2P communications to protect privacy of personal numbers
Emergency services	Special	Notifications about/supporting public safety during emergency situations.
Sweepstakes	Special	Sweepstakes related communications
Political	Special	Messages from a verified campaign to influence decision making
Social	Special	Non-commercial communication within or between closed communities