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Native Zoho CRM telephony — contact sync, call logging, and screen-pop.

What it does

Connect Nova PBX to Zoho CRM through the Switchboard Connect app. Inbound calls match against Zoho Contacts and Leads, surface a screen-pop, and auto-log call activity with the recording URL once the call ends.

Outbound SMS through Flare appears as Activity records on the matched contact, keeping the full conversation history inside Zoho.

How it integrates

  • Switchboard Connect app uses Zoho Phonebridge for click-to-call and inbound screen-pop.
  • Nova call.end webhooks create Zoho Activity records with the recording S3 URL.
  • Flare REST API posts SMS messages as Zoho Notes against the matched contact.
  • Contact lookup uses Zoho CRM v2 REST API with OAuth 2.0 server-side tokens.

Example use cases

Use case 1

Screen-pop the matched Zoho Contact / Lead when a call rings into Nova.

Use case 2

Auto-log every call and SMS to the contact timeline without copy-paste.

Use case 3

Click-to-call any phone field on a Zoho record.

Use case 4

Sync new Zoho Contacts into Flare's contact list for SMS campaigns.

Setup

  1. Install the SIPSTACK Switchboard Connect browser extension.
  2. In Zoho CRM, enable the Phonebridge marketplace listing for SIPSTACK.
  3. In Switchboard → Integrations → Zoho CRM, connect via OAuth.
  4. Map Nova users → Zoho users for activity attribution.
  5. Optional: configure SMS templates in Zoho Workflow Rules.
Ready to connect

Talk to sales for a guided Zoho CRM onboarding, or jump into Switchboard and connect it yourself.