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Auto-Responders

Auto-responders automatically reply to inbound SMS messages based on keyword rules you define. When a message arrives, Flare evaluates your active rules and sends the matching rule’s response — no one on your team has to type it.

Navigate to Flare SMS → Auto-responders.

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The list shows each rule’s name and response preview, its trigger keywords, match type, the numbers it is Active on, priority, and an Active toggle you can flip directly from the row. Active on reads All numbers, or lists the rule’s numbers as chips (the first two, then +N for the rest).

Click New rule:

Auto-responder editor

  1. Name — internal label (“HOURS — Business Hours”).
  2. Trigger keywords — type a keyword and press Enter (or click +) to add it as a chip. A rule can have any number of keywords; matching any one of them triggers the rule.
  3. Match type — how keywords are compared (see below).
  4. Active on — which of your Flare numbers the rule answers on (see below).
  5. Response message — the reply sent back to the contact.
  6. Priority — higher numbers are checked first (see Precedence below).
  7. Compliance — per-rule toggles for business signature, opt-out instructions, and quiet hours.
  8. Active — inactive rules are saved but never fire.

By default a rule is active on All numbers: it answers texts received on every Flare number on your account. Rules created before this option existed are set to All numbers.

To limit a rule, pick specific numbers in Active on. The rule then only answers texts received on those numbers — for example, one HOURS reply on your sales line and a different one on your support line.

Releasing a number from your account removes it from every rule. If that leaves a rule with no numbers, SIPSTACK turns the rule off rather than widening it to all numbers, and the list shows No numbers (released). To turn it back on, edit the rule and pick numbers or choose All numbers.

MatchBehaviorWhen to use
ExactThe whole inbound message equals a keyword (case-insensitive).Campaign keywords (INFO, HOURS) where you want zero false positives.
ContainsA keyword appears anywhere in the message.”what are your hours?” with keyword hours.
FuzzyApproximate matching tolerates typos and small variations.Typo-prone customer messages.
AISemantic intent matching — “are you open today?” can match your hours rule without containing the word.Natural-language questions. Requires an AI-enabled plan.

When an inbound message arrives:

  1. Platform reserved keywords are handled first (see below) — these never reach your rules.
  2. Active rules that answer on the receiving number are evaluated in priority order — higher number first (priority 10 is checked before priority 0).
  3. The first matching rule wins: its response is sent and no further rules are evaluated.

A common priority layout: 10 for HELP/support info, 20 for business hours, 30 for promos, 90 for a loose catch-all.

Reserved Words — STOP, START, and Friends

Section titled “Reserved Words — STOP, START, and Friends”

The platform’s compliance layer handles opt-out, opt-in and help keywords before auto-responders run. These messages never reach your rules:

DirectionKeywordsWhat the platform does
Opt-outSTOP, STOPALL, UNSUBSCRIBE, REVOKE, OPT OUT, CANCEL, END, QUIT, ARRET, DESABONNER, FIN, ANNULER, QUITTERRecords the opt-out, stops every send to the number, and sends one confirmation.
Opt-inSTART, UNSTOPClears the opt-out and sends the re-subscribe confirmation.
HelpHELP, AIDEReplies with your business name and how to opt out.

Matching ignores capitalization and punctuation, and STOP-type words also match short phrases like “stop please”. See SMS Compliance for the exact rules. If you add a reserved word as a trigger keyword, the editor shows an inline warning — a rule keyed only on reserved words will never fire.

INFO is not reserved, so a rule on INFO works as normal. YES and SUBSCRIBE are no longer opt-in keywords and can be used in rules.

  • Include business signature — appends your org’s signature (set on the Compliance page) to the response.
  • Include opt-out message — appends your default opt-out instructions (“Reply STOP to unsubscribe.”). Recommended for any marketing-flavored responder.
  • Respect quiet hours — when your org-wide quiet hours are active, choose whether the response is skipped entirely or queued until permitted hours.

Click Test in the page header, type a sample inbound message, and Flare shows which active rule (if any) would match — including the matched keyword, the match confidence, and the fully rendered response:

Test auto-responders

If your account has more than one Flare number, use Received on to preview which rule would answer a text sent to a specific number (or leave it on Any number).

The test tool is read-only: nothing is sent and nothing is recorded. Use it to confirm priority interactions before activating a new rule.

The number of auto-responders is limited by your Flare plan, and the AI match type requires an AI-enabled plan — the editor rejects AI matching with an upgrade message otherwise.

Auto-respondersCampaigns
Triggered byAn inbound messageYour action (send now / scheduled)
AudienceThe individual senderA contact list or tag
Best forReactive replies, keyword info, HELPProactive outreach, promotions

Use them together: a keyword responder acknowledges the inbound interest; campaigns handle the proactive sends to your opted-in tags.

  • Conversations — the two-way inbox an auto-responder replies into
  • Campaigns — proactive sends to a contact list or tag
  • Reply Routing — route inbound replies to specific team members