Partner Directory
Partner Directory
Section titled “Partner Directory”The SIPSTACK Partner Directory is a public listing of approved channel partners. Prospects searching for a local SIPSTACK provider can browse the directory to find a partner near them who specializes in their industry or needs.
Eligibility
Section titled “Eligibility”To be listed in the directory, you must:
- Be an active channel partner (not available for affiliates)
- Be in the Silver tier or above
- Complete your partner profile in the Partner Portal — a logo, bio, at least one service offered, at least one coverage area, and contact details are all required before the listing toggle enables
- Opt in to directory listing
Setting Up Your Profile
Section titled “Setting Up Your Profile”Navigate to Settings in the Partner Portal — the profile is spread across the Profile, Contact, Services, Coverage, and Directory tabs. Fill in the following:
| Field | Purpose |
|---|---|
| Display Name | Your business name as it appears in the directory |
| Tagline | A short one-line description (e.g., “Managed IT for healthcare”) |
| Bio | A longer description of your services, expertise, and value proposition |
| Logo | Your company logo (displayed in search results) |
| Website | Link to your website |
| Contact Email | Email address for directory inquiries |
| Contact Phone | Phone number for directory inquiries |
| Services Offered | Tags describing what you provide (e.g., “PBX Setup”, “SMS Campaigns”, “AI Integration”) |
| Specializations | Industry verticals you focus on (e.g., “Healthcare”, “Legal”, “Hospitality”) |
Service Areas
Section titled “Service Areas”Define where you operate by adding service areas — geographic circles centered on a location:
- On the Settings → Coverage tab, click Add area
- Enter a city, state/province, and country
- The system geocodes the location and creates a coverage circle
- Adjust the radius (in km) to match your actual service area
- Add multiple service areas if you operate in different regions
Prospects searching for a partner are matched using their location against your defined service areas.
Toggling Your Listing
Section titled “Toggling Your Listing”Once your profile is complete, toggle the listing switch on the Settings → Directory tab to make your profile public. You can turn it off at any time to hide your listing without deleting your profile data.
Find-a-Partner Flow
Section titled “Find-a-Partner Flow”When a prospect visits the SIPSTACK Partner Directory:
- They enter their location and describe their needs
- SIPSTACK matches them against partner service areas and specializations
- Matching partners are shown ranked by proximity
- The prospect can submit a Find Request — a lead form with their contact details and requirements
Find Requests appear in your Partner Portal under Customers (or are assigned by SIPSTACK admin if multiple partners match). You can follow up directly with the prospect.
Best Practices
Section titled “Best Practices”- Keep your profile current — Outdated information (wrong phone, old logo) reduces trust
- Be specific with specializations — “Healthcare communications” converts better than “Business phone systems”
- Cover your real service area — Overextending your radius leads to poor matches
- Respond quickly to Find Requests — Prospects are actively evaluating providers when they submit a request