A2P 10DLC Registration Campaign Types
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A2P 10DLC Registration Campaign Types
Section titled “A2P 10DLC Registration Campaign Types”When registering for A2P 10DLC in the US, businesses must select a campaign type that describes how they use SMS. This determines the message throughput allocated to your campaign and the applicable carrier fees.
Standard Campaign Types
Section titled “Standard Campaign Types”| Campaign Type | Description |
|---|---|
| Declared Use Case | A single use case covering 2FA, authentication, customer care, group messaging, notifications, operations, and other individually declared use cases (see Table 2 below) |
| Mixed / Marketing | A marketing use case, or a combination of multiple use cases under one campaign |
| Basic / Unregistered | High-risk provider traffic or unregistered traffic |
Standard Use Cases (Declared and Mixed)
Section titled “Standard Use Cases (Declared and Mixed)”| Use Case | Campaign Type | Description |
|---|---|---|
| Two-Factor Authentication (2FA) | Declared | Authentication, account verification, or one-time passwords (OTP) |
| Account Notifications | Declared | Notifications about account status or account activity |
| Customer Care | Declared | Support, account management, and customer interaction |
| Delivery Notifications | Declared | Status updates about a delivery |
| Fraud Alerts | Declared | Alerts about potentially fraudulent activity, such as spending alerts |
| Higher Education | Declared | Messages from colleges, universities, and other educational institutions |
| Mixed Campaign | Mixed/Marketing | Covers multiple use cases such as marketing promotions and delivery notifications; primarily for small businesses. Lower throughput and higher cost per message than single use case campaigns |
| Marketing | Mixed/Marketing | Promotional content such as sales and limited-time offers |
| Multi-Entity Business | Mixed/Marketing | Combination of customer care and delivery notifications or other use cases |
| Polling and Voting | Declared | Notifications about polling and voting (non-political) |
| Public Service Announcements | Declared | Raises audience awareness about a given topic |
| Security Alerts | Declared | Notifications about a compromised system (software or hardware) |
Special Use Cases (AT&T Proposed — Not Confirmed by All Carriers)
Section titled “Special Use Cases (AT&T Proposed — Not Confirmed by All Carriers)”These campaign types were introduced by AT&T but have not been confirmed as supported across all A2P 10DLC carrier networks. They are listed here for completeness.
| Use Case | Campaign Type | Description |
|---|---|---|
| Agents, Franchises, Local Branches | Special | One number per agent or franchise location (e.g., real estate). No marketing allowed under this category |
| Charity | Special | Messages from registered charities (e.g., 501(c)(3)). Religious organizations excluded |
| Conversational Messaging | Special | In-app P2P conversations using proxied or pooled numbers, for privacy-protecting messaging |
| Emergency Services | Special | Notifications supporting public safety during emergency situations |
| Sweepstakes | Special | Sweepstakes-related communications |
| Political | Special | Messages from a verified political campaign intended to influence decision-making |
| Social | Special | Non-commercial communication within or between closed communities |