A2P 10DLC Campaign Use Case Types
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A2P 10DLC Campaign Use Case Types
Section titled “A2P 10DLC Campaign Use Case Types”When registering an A2P 10DLC Campaign with The Campaign Registry (TCR), you must select a Use Case that matches the type of messages you plan to send. Each Campaign covers a single use case. If your business sends multiple types of messages, register a separate Campaign for each.
Standard Campaign Types
Section titled “Standard Campaign Types”| Campaign Type | Description |
|---|---|
| Declared Use Case | Single use case: 2FA, authentication, customer care, group messaging, notifications, or operations. |
| Mixed / Marketing | Marketing content, or a combination of multiple use cases in a single campaign. |
| Basic / Unregistered | High-risk or unregistered traffic. Subject to the lowest throughput and highest cost per message. |
Standard Use Cases
Section titled “Standard Use Cases”| Use Case | Campaign Type | Description |
|---|---|---|
| 2 Factor Authentication | Declared | Account verification and one-time passwords (OTP) |
| Account Notifications | Declared | Status updates related to a user’s account |
| Customer Care | Declared | Customer support and account management interactions |
| Delivery Notifications | Declared | Shipping and delivery status updates |
| Fraud Alert Messaging | Declared | Alerts about suspicious account activity or transactions |
| Higher Education | Declared | Messages from colleges, universities, and educational institutions |
| Low Volume Mixed | Mixed/Marketing | Multiple use cases for small businesses; lower throughput, higher cost per message |
| Marketing | Mixed/Marketing | Promotions, sales, and limited-time offers |
| Mixed | Mixed/Marketing | Combination of use cases such as customer care and delivery notifications; lower throughput |
| Polling and Voting | Declared | Voter and polling notifications |
| Public Service Announcement | Declared | Awareness campaigns on matters of public interest |
| Security Alert | Declared | Notifications about compromised systems or security incidents |
Special Use Cases
Section titled “Special Use Cases”The following Special Use Cases were proposed by AT&T. Availability across all US carriers varies — confirm carrier support with SIPSTACK before registering under a Special Use Case.
| Use Case | Description |
|---|---|
| Agents, Franchises, Local Branches | One number per agent or franchise location (e.g., real estate). Marketing is not permitted under this category. |
| Charity | Messages from registered charities (501(c)(3)). Religious organizations are excluded. |
| Conversational Messaging | Peer-to-peer conversations using proxied or pooled numbers for privacy protection. |
| Emergency Services | Notifications supporting public safety during emergencies. |
| Sweepstakes | Communications related to sweepstakes or contests. |
| Political | Messages from verified political campaigns intended to influence decisions. |
| Social | Non-commercial communication within or between closed communities. |