How to Register Your Business Under A2P 10DLC
How to Register Your Business Under A2P 10DLC
Section titled “How to Register Your Business Under A2P 10DLC”A2P 10DLC registration is a carrier requirement for any business sending application-generated or automated SMS to US recipients using 10-digit long code numbers. Registration is required — not optional — for US business messaging.
Registration is completed through The Campaign Registry (TCR), the central hub that manages A2P 10DLC brand and campaign records on behalf of US wireless carriers.
Who Needs to Register?
Section titled “Who Needs to Register?”- Direct brands: Businesses sending messages for their own products or services must register as a direct brand.
- ISVs and resellers: Companies providing messaging services to other businesses must register as an Independent Software Vendor (ISV) and collect registration information for each client.
What You Must Register
Section titled “What You Must Register”Two things must be registered with TCR:
- Brand — Identifies who your business is to carrier networks.
- Campaign — Identifies what type of messages you send (one Campaign per message use case).
Information Required for Brand Registration
Section titled “Information Required for Brand Registration”Business Information:
- Business name
- Physical address (street, city, state/province/region, postal code, country)
- Business identity (Direct Customer or ISV/Reseller/Partner)
- Business type (Partnership, Corporation, Co-Operative, LLC, or Non-Profit) — sole proprietorships cannot be registered; the messaging registry stopped accepting them on 1 November 2022
- Company status (Private or Public)
- Stock ticker and exchange (if public)
- Business registration number and type (DUNS or Business License)
- Industry
- Website URL
- Regions of operation
Points of Contact:
Two authorized representatives, each with:
- Full name
- Email address
- Title
- Phone number
- Job position (Director, VP, GM, General Counsel, CEO, or CFO)
After Registration
Section titled “After Registration”Once your Brand is approved, TCR assigns a Trust Score (Low, Medium, or High) based on a reputation algorithm. Your Trust Score, combined with your Campaign type, determines your message throughput (messages per second).
After your Campaign is approved, add your 10-digit phone numbers to a Messaging Service in your SIPSTACK account to associate them with the registered Campaign.